Website SEO Basics – How to Optimize your Content

 The algorithms that search engines use are continuously evolving, giving the impression that SEO is an illusive, ever-evolving mystery. However, the fundamental principles of SEO remain the same, and we'll utilise them to walk you through each stage of developing and optimising content for your website.

1. Exceptional Content

Produce genuine content

There's a reason this is first on the list. Search engines prefer material that is valuable, natural, and information-rich that is written for the user, according to Google's artificial learning algorithms. Why? Because search engines want to advertise that, it's what your audience will respond to. These days, a lot of the stuff on the Internet is simply a rehash of previously published material, which

3. Excellent Links

Utilize unique permalinks

WordPress gives you a few choices for how your permalinks are created. Set your preferences for how information like your post name should be included in URLs under Settings > Permalinks. Customizing the URLs in this way (using your post name) makes your URLs more searchable. If you want to completely customize them, you can choose that option as well. Below, you can see “Post name” is selected, which uses your post name as the URL, and “Custom Structure” below that lets you completely customize it. Warning: if you have existing pages that are already getting traffic, changing those URLs now can affect your SEO ranking.

Create strategic internal linking

Internal links take people from page to page within