Blogging in 2022: How to Start a Blog in 2022 (How to Blog Guide)

                  Identify a Domain Name

Prior to creating a standout blog, you must select a domain name and locate a hosting service. Users enter a domain name into their browser's address bar to access your website. It serves as the foundation of your entire brand.

The easiest to remember domain names are the ones that get the most traffic, not the funny or flashy ones. Good domain names also assist Google in determining the topic of your blog.

For a blog on Thai food, "ToddTalksThaiFood" is preferable to "SawasdeeFromSiam". Even if the second domain name is "smart" and related to the local tongue, it will be difficult for people to spell sawasdee, and the name is vague.

Create Content At last, content sharing is here!

Whatever the subject of your blog—unless it's a family-only affair—there are already blogs that are comparable to it. They won't share your perspective or voice, but they'll probably be covering related subjects and speaking to related audiences.

Because of this, you must produce distinctive, compelling content that draws readers in and keeps them coming back for more.

Here are a few strategies for standing out:

Make click-worthy headlines to attract readers' attention

Use captivating openings to keep people reading Share insightful advice to entice them to return again and time again

Use bullet points and sub-headers for easy scanning.

Build Content with Negative Headlines Boring Blogs

If you post a blog

The Black Box of SEO

Google and other search engines (yes, there are other search engines) don't want bloggers and marketers to game the system. The goal of a search engine is to deliver the best, most relevant content for any given search to a user.

If the companies explained exactly how they did this, marketers would exploit weaknesses in the system and undercut the search engine's primary service goal.

To the best knowledge of anyone who isn't part of creating Google's algorithm, there are more than 200 search ranking signals. As Google relies more heavily on artificial intelligence and machine learning, some of these signals are becoming more dynamic.

When you're just trying to wrap your head around how to start a blog, this all might sound like a lot to keep track of.

However, there's no need to get stressed about it. Despite the complexity of SEO as a whole, for the sake of starting your first blog, there are a few key pieces to understand and implement.

Powerful Core Tenants of SEO

Despite the nearly daily changes in Google's search algorithm, as well as regular overhauls, the core tenants remain mostly the same.

The foundation has always been (and will most likely always be) quality content. Most of the adjustments to Google's algorithm are actually the company trying to do a better job of identifying quality content that is relevant to a query.

To support Google finding your blog, you'll want to focus your SEO efforts in three areas:

• Content
• Backlinks
• Website technical structure

SEO-Friendly Content

The best way to make your content SEO-friendly is by using keywords. Keywords are single words or phrases that are likely to be included in queries that are relevant to your blog post.

Long gone are the days you would want to awkwardly stuff a keyword into your text as much as possible. If you can naturally work one or more keywords into a 500-word blog post a few times (including in the headline), then you're doing a great job!

To ensure you're targeting the right keywords in your posts, you'll want to do keyword research.

There are countless tools out there to help you do this (some of them are even free). One of the best paid options is Ahrefs.

Long-tail keywords are keywords that involve multiple words and, as a result, represent more specific search queries — and qualified search traffic.

When coming up with long-tail keywords, use some of Google's own search features to help flesh out your use of related (semantic) keywords and potential subheadings to use. For example, use Google Autocomplete when you're typing in your keyword to see popular variations on the search.

Then, click enter and look for more insights under the "People Also Ask" section and the "Searches related to" section at the bottom of the SERP.

Though the strategic use of keywords is incredibly important for coming up in relevant search, you'll find that if you write quality content, it will often naturally include keywords that are helpful.